
Online Video Guide: How to Do SEO for Videos
Video marketing is becoming an undeniably important part of a well-rounded marketing plan.
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Video marketing is becoming an undeniably important part of a well-rounded marketing plan.
The video editing industry is incredibly competitive. It’s a job market with few
Are you considering the option of adding video marketing to your protocol? Creating
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Over half of marketing professionals all over the world have said that video marketing has the best ROI out of any type of content. A great video makes it easier to get your brand, identity, products, and message across to consumers.
With more companies realizing this, more investment is going into getting high-quality production for product videos. If you’re not careful, however, you might end up spending far too much money on your videos, thus lowering your ROI.
Setting a production budget will help you make the most out of your promotional videos. Video production costs vary depending on how much time you have to spend on the project and the level of quality that you want to achieve.
The first thing that you need to know as an entrepreneur is that quality always overrides quantity when it comes to videos. Anyone can make lots of low-quality, ugly videos with an intern, a smartphone, and some editing software. What will that get you, though?
Producing video content can get pricey, but that shouldn’t lower the bar for creativity or content quality. If the money isn’t there, create fewer videos that are able to achieve what you want them to.
So, what do you need to consider to figure out the cost of your video?
What you’re trying to accomplish will big a big factor in your video cost. A commercial with a few actors is going to incur different expenses than an animated product video with voice over.
Are you hiring someone to help you write a script for the video? In a product video, what you say will have a big effect on the ROI. You also need to consider any location scouting, travel expenses, and catering, which all add up over time.
How extensive of a crew you have will also determine expenses. When you hire a video production company, they’ll have everything included. The more specialized crew members that you have, the higher the cost of paying their rates will be.
Video production equipment is expensive, so that’s always factored into the cost of a production company or a freelancer’s rate. If you’re producing the video on your own and you want it to be good, you’ll have to rent cameras, lights, microphones, grips, and other film gear.
Having a professional director and editor at the helm of your video is arguably the biggest factor in what the finished product will look like. You’ll go through multiple rounds of story editing, coloring, and grading before you get what you want.
There are dozens of other costs associated with video production and it all depends on what you’re trying to achieve. As we’ll talk about in the next section, keeping a production budget will put stylistic and time constraints on your video, but it’ll also keep you from going overboard financially.
You can have an ongoing budget for video production, but each project will be different, so assigning each one its own budget is often the best way to go. A production budget will force you to consider what’s important about the video.
This should be the starting point for any marketing video. If you can figure out what you want to accomplish with the video, then you can work within a budget to ensure that it happens in the most economical way possible.
When you’ve got a firm budget in place, you can decide how many and which crew members are most important. If it’s an animated product video, you’ll put most of the budget into hiring the animator, editing, and the voiceover work.
If you’re hiring a production company, they’ll be able to quickly decide what corners they need to cut to make a good video within your budget.
Having a budget in place gives you a lot more wiggle room when it comes to digital and offline marketing. What’s a good video if you don’t have a plan for how to use it?
You need to have followers, blog readers, and consistent site visitors if your video is going to make a difference. Throwing it out into the ether will accomplish nothing, so the video production budget actually helps you put resources into other marketing streams.
When it comes to video production, you’ve got to think about cost, time, and quality.
If you want a high-quality video that doesn’t cost very much, then you’ve got to allow the production company (or whoever is working on the video) time to complete it. On the other hand, if you need a good video finished quickly, then you’re going to have to raise the budget.
The real key to working within a budget of any size is planning. Sit down with your in-house production team or the production company that you hire and go over the vision for the video. Then, you can decide where costs can be cut and where you’ll have to spend more money.
To make videos that always come in under your production budget, you’ve got to communicate and collaborate with your production team. To achieve great things with a marketing video, you’ve got to be open to trying out other people’s ideas and never be shy about sharing your own.
If your videos are great, they’ll take your digital marketing campaigns to a whole new level. If they’re overpriced duds, you’ll run the risk of holding back your marketing team in a big way.
To get amazing and affordable marketing videos made for your company, work with us at Viva Media. Contact us with your production budget and we’ll give you a quote for your video.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Video marketing is becoming an undeniably important part of a well-rounded marketing plan.
The video editing industry is incredibly competitive. It’s a job market with few
Are you considering the option of adding video marketing to your protocol? Creating
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
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