VivaMedia white logo
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
Menu
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
Menu
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
GET A QUOTE

How Setting A Video Production Budget Can Benefit Your Business

  • MatthewWatts
  • May 29, 2022
  • One Comment
production budget

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

PrevPrevious
NextNext
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

Online Video Guide: How to Do SEO for Videos
Video Production Education

Online Video Guide: How to Do SEO for Videos

Video marketing is becoming an undeniably important part of a well-rounded marketing plan.

What Does a Digital Video Editor Do?
Video Production Education

What Does a Digital Video Editor Do?

The video editing industry is incredibly competitive. It’s a job market with few

video marketing
Industry Tips & Tricks

Is Your Marketing Ineffective? 8 Reasons to Implement Video Marketing

Are you considering the option of adding video marketing to your protocol? Creating

About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
Online Video Guide: How to Do SEO for Videos

Online Video Guide: How to Do SEO for Videos

July 20, 2022
What Does a Digital Video Editor Do?

What Does a Digital Video Editor Do?

July 18, 2022
video marketing

Is Your Marketing Ineffective? 8 Reasons to Implement Video Marketing

July 16, 2022
professional video

How Professional Video Production Can Expand Your Social Media Reach

July 14, 2022
explainer video production

Explainer Video Production: The Secret Sauce of Going Viral or Going Home

July 12, 2022
7 Youtube SEO Tips to Transform Your Digital Presence

7 Youtube SEO Tips to Transform Your Digital Presence

July 12, 2022
production budget

Over half of marketing professionals all over the world have said that video marketing has the best ROI out of any type of content. A great video makes it easier to get your brand, identity, products, and message across to consumers.

With more companies realizing this, more investment is going into getting high-quality production for product videos. If you’re not careful, however, you might end up spending far too much money on your videos, thus lowering your ROI.

High Value Marketing Video Production on a Budget
High Value Marketing Video Production on a Budget

Setting a production budget will help you make the most out of your promotional videos. Video production costs vary depending on how much time you have to spend on the project and the level of quality that you want to achieve.

Where Do Video Costs Come From?

The first thing that you need to know as an entrepreneur is that quality always overrides quantity when it comes to videos. Anyone can make lots of low-quality, ugly videos with an intern, a smartphone, and some editing software. What will that get you, though?

Producing video content can get pricey, but that shouldn’t lower the bar for creativity or content quality. If the money isn’t there, create fewer videos that are able to achieve what you want them to.

So, what do you need to consider to figure out the cost of your video?

Type of Video

What you’re trying to accomplish will big a big factor in your video cost. A commercial with a few actors is going to incur different expenses than an animated product video with voice over. 

Pre-Production

Are you hiring someone to help you write a script for the video? In a product video, what you say will have a big effect on the ROI. You also need to consider any location scouting, travel expenses, and catering, which all add up over time.

People Involved

How extensive of a crew you have will also determine expenses. When you hire a video production company, they’ll have everything included. The more specialized crew members that you have, the higher the cost of paying their rates will be.

Equipment

Video production equipment is expensive, so that’s always factored into the cost of a production company or a freelancer’s rate. If you’re producing the video on your own and you want it to be good, you’ll have to rent cameras, lights, microphones, grips, and other film gear. 

Post-Production

Having a professional director and editor at the helm of your video is arguably the biggest factor in what the finished product will look like. You’ll go through multiple rounds of story editing, coloring, and grading before you get what you want.

There are dozens of other costs associated with video production and it all depends on what you’re trying to achieve. As we’ll talk about in the next section, keeping a production budget will put stylistic and time constraints on your video, but it’ll also keep you from going overboard financially.

Why You Need a Production Budget

You can have an ongoing budget for video production, but each project will be different, so assigning each one its own budget is often the best way to go. A production budget will force you to consider what’s important about the video.

What are you trying to get across?

This should be the starting point for any marketing video. If you can figure out what you want to accomplish with the video, then you can work within a budget to ensure that it happens in the most economical way possible.

Helps You Narrow Down Crew and Equipment

When you’ve got a firm budget in place, you can decide how many and which crew members are most important. If it’s an animated product video, you’ll put most of the budget into hiring the animator, editing, and the voiceover work.

If you’re hiring a production company, they’ll be able to quickly decide what corners they need to cut to make a good video within your budget. 

Makes It One Facet of Your Marketing Campaigns

Having a budget in place gives you a lot more wiggle room when it comes to digital and offline marketing. What’s a good video if you don’t have a plan for how to use it? 

You need to have followers, blog readers, and consistent site visitors if your video is going to make a difference. Throwing it out into the ether will accomplish nothing, so the video production budget actually helps you put resources into other marketing streams.

Working Within Your Budget

When it comes to video production, you’ve got to think about cost, time, and quality.

If you want a high-quality video that doesn’t cost very much, then you’ve got to allow the production company (or whoever is working on the video) time to complete it. On the other hand, if you need a good video finished quickly, then you’re going to have to raise the budget.

The real key to working within a budget of any size is planning. Sit down with your in-house production team or the production company that you hire and go over the vision for the video. Then, you can decide where costs can be cut and where you’ll have to spend more money.

Communication and Collaboration

To make videos that always come in under your production budget, you’ve got to communicate and collaborate with your production team. To achieve great things with a marketing video, you’ve got to be open to trying out other people’s ideas and never be shy about sharing your own.

If your videos are great, they’ll take your digital marketing campaigns to a whole new level. If they’re overpriced duds, you’ll run the risk of holding back your marketing team in a big way.

To get amazing and affordable marketing videos made for your company, work with us at Viva Media. Contact us with your production budget and we’ll give you a quote for your video.

PrevPrevious
NextNext
Facebook-f Instagram Youtube Linkedin-in Tiktok
Matthew Watts
Matthew Watts

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

Get A Quote

Related Posts

Online Video Guide: How to Do SEO for Videos
Video Production Education

Online Video Guide: How to Do SEO for Videos

Video marketing is becoming an undeniably important part of a well-rounded marketing plan.

What Does a Digital Video Editor Do?
Video Production Education

What Does a Digital Video Editor Do?

The video editing industry is incredibly competitive. It’s a job market with few

video marketing
Industry Tips & Tricks

Is Your Marketing Ineffective? 8 Reasons to Implement Video Marketing

Are you considering the option of adding video marketing to your protocol? Creating

« Previous Next »

Let’s Socialize

Facebook-f Instagram Youtube Linkedin-in Tiktok
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
Online Video Guide: How to Do SEO for Videos

Online Video Guide: How to Do SEO for Videos

July 20, 2022
What Does a Digital Video Editor Do?

What Does a Digital Video Editor Do?

July 18, 2022
video marketing

Is Your Marketing Ineffective? 8 Reasons to Implement Video Marketing

July 16, 2022
professional video

How Professional Video Production Can Expand Your Social Media Reach

July 14, 2022
explainer video production

Explainer Video Production: The Secret Sauce of Going Viral or Going Home

July 12, 2022
7 Youtube SEO Tips to Transform Your Digital Presence

7 Youtube SEO Tips to Transform Your Digital Presence

July 12, 2022
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Office: 647-749-8842

Facebook Instagram Youtube Linkedin
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy
Square Vivamedia logo
Viva Media Inc.
  • About Us
  • Our Process
  • Blog
  • Contact Us
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact

777 The Queensway Unit 1 Toronto, ON Canada

Office: 647-749-8842

Facebook Instagram Youtube Linkedin

© 2022 VIVA Media. All Rights Reserved

  • Terms of service
  • Privacy policy