Here’s What Happened to YouTube Marketing in 2017

YouTube Marketing Stats, Trends, and Predictions

Video marketing is one of the best ways to engage consumers and inspire them to take action. With Google’s purchase of YouTube, the video platform has grown to over 1.5 billion monthly active users worldwide.

YouTube Marketing 2017 Statistics

YouTube marketing has been shown to deliver excellent results. The most impressive stats for 2017 involve the amount of video consumption by Internet users:

• Nearly 90% of online marketers utilize video content
• YouTube has over a billion patrons, amounting to nearly 1/3 of all Internet users
• Nearly 50% of Internet users view over an hour of YouTube videos every week
• Over 500 million hours of video are viewed on YouTube every day.

Video Marketing on Mobile Devices A few other striking statistics involve mobile video marketing, showing that:

• More than 50% of video capacity is watched through a mobile device
• 90% of Twitter video views occur on a portable device
• Over 90% of viewers on mobile devices share content with their friends.

Engagement Through Video Marketing Engagement with customers is a top priority in marketing. Some of the video marketing engagement statistics for 2017 reveal:

• Over half of marketing professionals globally identify video as the method with the highest return on investment
• Those who utilize video in marketing bring in income nearly 50% quicker than those who don’t use video
• Social video inspires 1200% more shares than images and text together
• About 50% of users take action after seeing an ad
• Blogs with video content draw 3 times as many inbound links as those with no video content.

Interesting Facts on Video Marketing Just a few fun facts regarding video marketing include:

• Traffic from online videos in 2017 amounts to nearly 70% of worldwide consumer Internet traffic
• Those viewing videos maintain about 95% of the message, with only 10% retaining it after reading text
• The typical Internet user spends nearly 90% more time on a website that includes video content.

YouTube Marketing 2017 Trends

YouTube is the second largest search engine on the Internet today. Created in 2005, its domination of the online world has been impressive. A few YouTube marketing trends we’ve seen in 2017 include:

• YouTube is fast-becoming one of the most sought-after video content marketing tools
• Marketers are increasingly using YouTube videos to reach a wider target demographic
• Marketers are budgeting more money toward video marketing
• YouTube live streaming is drastically increasing in popularity
• Traffic from virtual Reality and 360-degree video content is steadily increasing.

YouTube Marketing 2017 Predictions

Internet analysts have come up with several predictions based on 2017’s YouTube marketing statistics and trends. A few of these predictions include:

• Marketers on YouTube will prioritize educational and informative content
• Influencer marketing will mature into exclusive partnership programming on YouTube
• YouTube content will prioritize quality over quantity
• YouTube will merge with third-party software to enhance the broadcast value
• YouTube will secure its reputation as a legitimate social network
• By 2019, Internet video traffic will amount to 80% of all customer Internet traffic.

Viral Video Campaigns on YouTube

Creating a viral video campaign on YouTube is one of the most effective video marketing strategies available to businesses. When a video goes viral, the number of views per minute is incredible. Here are 3 viral videos that demonstrate how powerful video content can be.

1. Google’s Academy Awards Best Picture Viral Video Campaign

Google has done a phenomenal job of showing the world how a massively successful corporation can still offer the charms of its human side. Google has features that interact with its users in a friendly, human-like way. Some of the most notable engaging aspects of Google include:

• The Google Doodles
• The “I’m Feeling Lucky” button
• Androidify Yourself apps

Google also had one of the most memorable viral videos when it promoted a do-it-yourself video as achieving the Best Picture Award. This video spread like wildfire over the Internet, prompting millions of viewers into action.

2. Heineken’s Viral Video Campaign

Heineken received a reputation for illustrating how different opinions don’t have to mean blocked conversation with its launch of one commercial. The video portrayed 2 groups of people who were asked to work together and cooperate to complete certain tasks. Afterward, they were told the other group’s views on important issues. The 2 groups were asked if they’d be willing to discuss their differences over a Heineken. This viral video reached people at every corner of the globe. Imagine what a marketing video that went viral could do for your business.

3. Super Bowl Viral Video Campaign

An emotionally charged Super Bowl commercial was aired in 2017. The commercial addressed the sensitive issues of immigration. And it ultimately acted to spread awareness about the prospect of building a wall to prevent immigration. The commercial followed a mother and her family as they worked to attain U.S. citizenship. Internet users the world over either saw or heard about this powerful video. These 3 examples show just how effective video marketing can be in gaining recognition for your product or service.

YouTube Marketing Video Options

There are several ways you can capitalize on the success of video marketing.

1. Animation and Motion Graphics

Animation and motion graphics can be used to liven up your website with moving creatures or animated products. These features offer intrigue and delight for users. They enhance engagement and are aesthetically pleasing to the viewer. When you give your viewers movement and fun animation, you also give them an opportunity to see how your business operates. They get to see the personality of your business.

2. Interactive Videos

The use of interactive YouTube advertisements in marketing is really big right now. These can range from simply talking to your audience with eye contact to allowing the viewer to determine how the video ends. A few examples of interactive videos include:

• A musician teaching songs
• Allowing the viewer to pick an alternate ending
• Interactive games promoting your product or services.

3. Drones

The use of drone videos has become increasingly popular. Depending on your product or service, drones can offer an aerial view for your viewers and an experience for all Internet users.

YouTube Marketing for 2017

YouTube has unequivocally proven itself as the way of the future in marketing. From stats showing its impact on viewer engagement to its proven power to drive purchases, YouTube video is a solid marketing tool worth investing in. For more support with current video marketing, check us out at Viva Media, Inc.