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In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
- Pre-production
- Production
- Post-production
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
There is no sincerer love than the love of food.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Post-Production
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Herman Miller
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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Did you know 2017 marketing trends show video marketing drives customer engagement? And the use of video is now driving purchasing behavior? This means that one of the most influential marketing strategies you can use is incorporating video into your marketing plan.
Let’s take a look at the evolution of YouTube marketing throughout 2017 and ways you can capitalize on these trends.
YouTube Marketing Stats, Trends, and Predictions
Video marketing is one of the best ways to engage consumers and inspire them to take action. With Google’s purchase of YouTube, the video platform has grown to over 1.5 billion monthly active users worldwide.YouTube Marketing 2017 Statistics
YouTube marketing has been shown to deliver excellent results. The most impressive stats for 2017 involve the amount of video consumption by Internet users:- Nearly 90% of online marketers utilize video content
- YouTube has over a billion patrons, amounting to nearly 1/3 of all Internet users
- Nearly 50% of Internet users view over an hour of YouTube videos every week
- Over 500 million hours of video are viewed on YouTube every day.
- More than 50% of video capacity is watched through a mobile device
- 90% of Twitter video views occur on a portable device
- Over 90% of viewers on mobile devices share content with their friends.
- Over half of marketing professionals globally identify video as the method with the highest return on investment
- Those who utilize video in marketing bring in income nearly 50% quicker than those who don’t use video
- Social video inspires 1200% more shares than images and text together
- About 50% of users take action after seeing an ad
- Blogs with video content draw 3 times as many inbound links as those with no video content.
- Traffic from online videos in 2017 amounts to nearly 70% of worldwide consumer Internet traffic
- Those viewing videos maintain about 95% of the message, with only 10% retaining it after reading text
- The typical Internet user spends nearly 90% more time on a website that includes video content.
YouTube Marketing 2017 Trends
YouTube is the second largest search engine on the Internet today. Created in 2005, its domination of the online world has been impressive. A few YouTube marketing trends we’ve seen in 2017 include:- YouTube is fast-becoming one of the most sought-after video content marketing tools
- Marketers are increasingly using YouTube videos to reach a wider target demographic
- Marketers are budgeting more money toward video marketing
- YouTube live streaming is drastically increasing in popularity
- Traffic from virtual Reality and 360-degree video content is steadily increasing.
YouTube Marketing 2017 Predictions
Internet analysts have come up with several predictions based on 2017’s YouTube marketing statistics and trends. A few of these predictions include:- Marketers on YouTube will prioritize educational and informative content
- Influencer marketing will mature into exclusive partnership programming on YouTube
- YouTube content will prioritize quality over quantity
- YouTube will merge with third-party software to enhance the broadcast value
- YouTube will secure its reputation as a legitimate social network
- By 2019, Internet video traffic will amount to 80% of all customer Internet traffic.
Viral Video Campaigns on YouTube
Creating a viral video campaign on YouTube is one of the most effective video marketing strategies available to businesses. When a video goes viral, the number of views per minute is incredible. Here are 3 viral videos that demonstrate how powerful video content can be.1. Google’s Academy Awards Best Picture Viral Video Campaign
Google has done a phenomenal job of showing the world how a massively successful corporation can still offer the charms of its human side. Google has features that interact with its users in a friendly, human-like way. Some of the most notable engaging aspects of Google include:- The Google Doodles
- The “I’m Feeling Lucky” button
- Androidify Yourself apps
2. Heineken’s Viral Video Campaign
Heineken received a reputation for illustrating how different opinions don’t have to mean blocked conversation with its launch of one commercial. The video portrayed 2 groups of people who were asked to work together and cooperate to complete certain tasks. Afterward, they were told the other group’s views on important issues. The 2 groups were asked if they’d be willing to discuss their differences over a Heineken. This viral video reached people at every corner of the globe. Imagine what a marketing video that went viral could do for your business.3. Super Bowl Viral Video Campaign
An emotionally charged Super Bowl commercial was aired in 2017. The commercial addressed the sensitive issues of immigration. And it ultimately acted to spread awareness about the prospect of building a wall to prevent immigration. The commercial followed a mother and her family as they worked to attain U.S. citizenship. Internet users the world over either saw or heard about this powerful video. These 3 examples show just how effective video marketing can be in gaining recognition for your product or service.YouTube Marketing Video Options
There are several ways you can capitalize on the success of video marketing.1. Animation and Motion Graphics
Animation and motion graphics can be used to liven up your website with moving creatures or animated products. These features offer intrigue and delight for users. They enhance engagement and are aesthetically pleasing to the viewer. When you give your viewers movement and fun animation, you also give them an opportunity to see how your business operates. They get to see the personality of your business.2. Interactive Videos
The use of interactive YouTube advertisements in marketing is really big right now. These can range from simply talking to your audience with eye contact to allowing the viewer to determine how the video ends. A few examples of interactive videos include:- A musician teaching songs
- Allowing the viewer to pick an alternate ending
- Interactive games promoting your product or services.
3. Drones
The use of drone videos has become increasingly popular. Depending on your product or service, drones can offer an aerial view for your viewers and an experience for all Internet users.YouTube Marketing for 2017
YouTube has unequivocally proven itself as the way of the future in marketing. From stats showing its impact on viewer engagement to its proven power to drive purchases, YouTube video is a solid marketing tool worth investing in. For more support with current video marketing, check us out at Viva Media, Inc.
Matthew Watts
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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Video Production News
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A recent study revealed that 94% of online Canadians own at least one
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Because there are over 180 million uses of the #fitness hashtag on Instagram,
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Let’s Socialize
Newsletter
Subscribe to our newsletter and stay updated to our offers and deals!
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Popular Post
6 Ways to Make Your Fitness Instagram Stand Out
June 30, 2022
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June 23, 2022
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May 8, 2022
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April 24, 2022
