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7 Reasons Animated Commercials Appeal to Audiences

  • MatthewWatts
  • May 17, 2018
  • 634 Comments
7 Reasons Animated Commercials Appeal to Audiences

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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7 Reasons Animated Commercials Appeal to Audiences
When Dropbox added an animated explainer video to its homepage, the company had a surge of 10 million new customers. This resulted in an increase of $48 million in revenue. Pretty impressive, right?
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There is no sincerer love than the love of food.

1. It’s Affordable

When it comes to various marketing efforts for your company, it’s easy to go into the red and faster than you imagined. However, with animation, you can avoid breaking your marketing budget. While some believe that animation is more expensive than other forms of videos and advertising, this isn’t the case. Even though complex animation may be costly, so is taking a whole day to film a commercial with real people. Not only that, but when you use real-life commercials, you also have to pay for a crew, talent editors, make-up, and the list goes on and on. If you are concerned about the cost of creating awesome commercials, consider animation. It’s effective and affordable.

2. Nobody Has Time for Hard-to-Consume Content

Consumers are becoming more and more impatient regarding content that is too long or that is hard to consume. In fact, you only have about eight seconds to grab the attention of your customers – if you don’t they will bounce away. They don’t want to read long blocks or text and will usually bypass any content without visuals. As a result, you need to make it your goal to create content that is entertaining, so it gets to the point right away and offers more value. Short, animated commercials have the ability to do this.

3. You Create an Easily Recognizable “Face” for Your Brand

Tony the Tiger, the gecko from Geico, and the bears for Charmin – do you know what these animated characters all have in common? You know who they are – right away – and what brand they represent. When you use animation characters as an ambassador for your brand, you are also creating a timeless and recognizable face that will be linked to your business and products. With these characters, you are also able to leave a memorable impression on your current and potential customers. Insider’s Tip: When creating an animated character think big and don’t be afraid to be “crazy.” Any vision you have can be brought to life!

4. Make Yourself Heard Amid all the Advertising Noise

Regardless of if you are a B2C or B2B company, you will find that animation isn’t a widely used form of marketing. As a result, when you opt to utilize this type of marketing strategy, you are helping to set your brand apart from all the rest immediately. With amazing animated advertising efforts, you can break through the noise, reach more customers and earn more profits. You will also be creating a great first impression for people who have just found your brand.

5. The Ideal Option for Consumption and Sharing

Most people (regardless of who they are) would rather watch a video than read something. Also, many people will remain engaged with videos longer than they would text on a page. Today, the majority of internet traffic is video. In fact, consumers are 64 percent more likely to purchase a product after watching a video online. Additionally, videos are much more likely to be shared. In fact, 90 percent of people who watch a video on their mobile devices will share it with their friends and followers. This is especially true if the video is funny or entertaining. With this in mind, there’s no question that an animated video is a marketing tactic you should try.

6. Major Potential for Growth

Quality animated content can help to grow your business. As mentioned before, Dropbox significantly increased its customer base after posting an animated video, and you can do the same. In fact, there have been some studies that have shown that animated advertisements have the potential to increase site traffic by over 200 percent.

7. Animation is Simply More Effective

You don’t have to limit your use of animation to your videos. For example, there are many brands using animation in banners that are seen on their websites. The fact is, something that is eye-catching is going to attract more attention and have a higher likelihood of being clicked. In the long run, this is going to pay off and provide a higher ROI.

Are You Ready to Create Your Own Animated Commercials?

If you have read all the information here and are convinced that animated commercials are right for you, then you should begin looking into this marketing effort now. Animated videos are effective because they grab your target customer’s attention and keep it. Properly produced cartoon commercials will both educate and entertain your audience. From a marketing standpoint, animation provides you more control over your branding and your image than a live video can. After all, with animation, you can create an image of your target customer, use language, colors, and images that are more reflective of your brand, and bring your company to life in a way that isn’t possible with other types of content. Ready to learn more? If so, we are here to help. We can create all types of corporate videos and offer each of our new and returning customers a free quote for their project. You can also see some of our past work by visiting our website. What are you waiting for? Create an animated character for your brand today and see how much growth you can achieve.
PrevPrevious
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Share on facebook
Share on twitter
Share on pinterest
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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About Me
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Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

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Subscribe to our newsletter and stay updated to our offers and deals!

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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
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  • Startups
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  • Financial services
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  • Nonprofit
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  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
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  • Food video
  • Customer testimonial video
  • Event video
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