
7 Tips for Hiring a Video Production Company
We live in an age where digital media is everywhere. We are a
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
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What was once considered “impossible” is now an asset for your business and it’s marketing endeavors. Drones can help people in all sorts of ways and can help your business thrive in creating beautiful content.
If you’re still unsure, here are several ways that drone services can assist your company reach new heights of display and eye-catching videos.
This may be the most popular use, or expose, among those that own or have used a drone before.
Drones can give you pictures that you can’t get anywhere else and allow you a look into the world from a view you wouldn’t otherwise experience in life beyond the window of an airplane.
Think about that… before drones were invented and able to be sold to the public, the only way you could get an aerial picture was by renting a helicopter to do so.
Talk about your return on investment.
Nowadays, they’ve unlocked unlimited potential for your business’s marketing qualities. Whether you’re trying to take an overview picture of the city you reside in, an event that you’re throwing, or just a beautiful landscape, the drone can help.
If you’re hoping to accomplish this, but don’t have access to a drone, then reach out to a production crew that has access.
If you own your own building, you know the costs that are associated with applying maintenance to the building’s exterior.
Not only that, but the services and products that you purchase may not be entirely necessary. You can only go off of what the cleaning company tells you is up there; there’s no way of knowing for yourself besides climbing up there… until now!
Thanks to drones, you can now eliminate the need for climbing onto the roof to inspect it. Simply control the drone and perform a scan of its current condition.
On the other side of that, if you don’t own a drone, ask your cleaning service if they do. If so, that may be cheaper than paying for man-hours to climb up and inspect.
Gone are the days of measuring the space of something by walking toe-to-heel and counting the feet as you go.
Now you can use a highly-advanced drone and measure out space in a super effective manner.
Whether you’re determining the distance of your land, laying down a blueprint for building a house, or just mapping something out for fun, it’s all possible now thanks to drones.
The best type of security is using a surveillance system that can see all. Usually, the higher up you are, the more you have access to.
Such is the benefit of using a drone for your surveillance needs.
Maybe you’re trying to keep an eye on your warehouse facility after a few instances where things have gone missing.
Perhaps you just want to be preventative and stop something bad from happening in the future.
Whatever happens, the drone can catch it on film and alert the authorities that their help is needed simultaneously.
It’s already well-documented on how beneficial drones are for their search-and-rescue missions.
Again, instead of hauling a massive helicopter to survey a location for a person in need of help, authorities can now send several drones in its place.
That covers more ground and allows the drone to provide the person in distress with things such as water and medical supplies until help arrives. Some day soon the drones may be able to apply the medical attention itself… wouldn’t that be cool!
Granted, depending on what your business is, it may not do a whole lot of rescuing people. But this benefit shows off the capabilities of a drone service and how valuable that is to your company!
No, this isn’t another reference to the security benefits of a drone. Instead, it’s worth pointing out how much danger your staff can avoid by you having a drone.
For example, if you’re an electrical company, you can provide your staff with more safety by having a drone they can use to inspect the transformer (or wiring) and see what the problem is.
That way, it can either help them know what to expect before climbing up the pole to fix it and make sure they have the necessary tools or elimenate the need to climb up at all.
Now that is an asset that’s worth its weight in gold!
What business owner isn’t looking for more of this on its business operations? You simply cannot have enough efficiency.
Drones provide the maximum efficiency for a number of aspects to your company’s day to day output. Look no further than the benefits above and how drones can cut those tasks almost in half.
The momentary price you’d be paying for a drone service is nothing compared to the output you’ll get from it. Few products offer more ROI for your business than a drone service.
Now that you’ve seen the advantages of having drone services ready for your company and its employees, it’s time to find the right one for you.
Looking into shooting a few ads for your company? Be sure to check out this article on a frame by frame for videos and the process of how a video is made.
To learn more about our services, please fill out our form to receive your free quote on your next project!
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy