Create Stunning Video Ads with These 5 Best Practices

Video is one of the most common types of content marketing today. Visual interaction is always more successful than written words, so it’s no wonder marketers use video to reach customers. It can also offer a significant ROI to a business — as long as it’s done correctly. Business owners as a group don’t hesitate […]

Video Production Made Simple – A Step-by-step Guide to Making Video Content That Rocks

At Viva Media, we recommend that marketers adopt a careful, step-by-step approach to producing videos for the first time. The benefits of video content speak volumes about the future of digital marketing. Research by Insivia shows how effective video content can be when planned, created, and distributed well. People remember 95 percent of a video’s […]

Video Marketing is More Important Now Than Ever

Business owners that haven’t been putting too much thought into video production or using digital marketing as a way to drive traffic to their websites should start doing so right away. A video is a powerful tool for marketing almost any business. It isn’t necessary to be a professional to create an eye-catching video, and […]