How to Make an Explainer Video That Massively Boosts Sales

How to Make an Explainer Video That Massively Boosts Sales

Billy Mays, the well-known face behind¬†the Oxiclean infomercials, might be the most famous explainer and video host. Mays had a natural talent for sales, and when he began his career with the Home Shopping Network, his ratings took off from day one. Something infectious about his big personality and enthusiasm makes products fly off the […]

How to Know If Your Video Ad Is Effective

How to Know If Your Video Ad Is Effective

Video is more of an art than a science. That’s not a bad thing, but it means that it can be hard to tell whether or not your video ads are actually performing. Before you invest too much in video advertising, you need to know that it’s worthwhile. This means looking at a variety of […]