
7 Tips for Hiring a Video Production Company
We live in an age where digital media is everywhere. We are a
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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There are a lot of established online channels that produce incredible food videos, so how do you make yours stand out from the crowd? Let us help you.
In this post, we’re going to discuss 10 tips for producing high-quality, hunger-inducing food videos for your channel. Follow these and you’ll be making mouths water all over the world.
If you want to take your food videos to the next level, some careful planning has to go in. What are you going to make? How are you going to show it? Do you air on the side of entertaining or informative? Let’s find out.
One of the first things you should consider when planning your videos is what you’ll be cooking. You want to create something that visually looks delicious so that it’ll come across from behind the camera. You’ll also want it to be involved, but not overly-complicated so that you can easily show the steps of the recipe.
There are different ways to showcase the making of the recipe. You can either go with the overhead, quick-cut look or with the head-on, “person making a dish” kind of view. The biggest difference between the two is whether you want to show the person making the food.
One will place heavier emphasis on the ingredients and showing exactly what you have to do to make the dish. The other will show a person making it from scratch. This method is more personal but can be less instructional. Which one will make your audience drool more?
Both will get the job done, as long as the person doing the cooking can turn the delicious looking ingredients into a delicious looking meal.
This is the age-old question when it comes to food videos. Do you show the whole recipe from start to finish, or do you skip the boring bits?
Our advice?
Show the viewer how to do everything involved in making the recipe, but time-lapse things that take a while, like chopping, whisking, and cooking. You can get your point across without showing every second of the cooking process.
Now that you’ve planned out how to make a quality cooking video, you need to figure out how to make them look great. You can’t have a next-level cooking video unless you have some wizards behind the camera, lighting rig, and soundboard.
How you utilize the camera(s) will depend on which type of cooking video you’ve decided to make (as we discussed in number 2). If you’re going with a simple, “just show the ingredients”, kind of look, you just need one overhead camera.
If you’re showing a chef making the magic happen, things will get a little more complicated. To really make your videos visually pop, you should try using more than one camera.
A close-up shot in addition to a wide shot will allow you to get good shots of the ingredients being utilized, while still maintaining the personality of the video with the chef in view.
Lighting is a huge part of what the finished product will look like. First of all, if you ignore the need for lighting in your studio kitchen, your videos will probably turn out dull. Natural light simply won’t do, so go out and get a good lighting rig and someone to help you use it. This is what will make your video look professional.
Before you start filming, you should also make corrections to the brightness on the camera. While this doesn’t completely have to do with the lighting, it’s important so that your food looks exactly how it looks to you in the studio. Do this by putting a white piece of paper in front of the lens and adjusting the hues to get a true white.
It seems like a simple enough concept, but how you approach sound can make a big difference in how your food videos turn out.
If you’re going with a vocal-heavy video, with the chef explaining what to do or a narrator behind the camera, then make sure that you have good microphones to capture the voices. It’ll ruin the experience if the sound is blown out or inaudible.
The other direction you could take it is with a non-verbal, but music heavy approach. Choose music that is light and laid back. Jazz works well in food videos, as has been evidenced by many cooking shows and channels over the years.
Getting a good editor to piece the final product together is the most important part of this process. You can everything else right, but if it’s not edited smoothly, people aren’t going to watch your videos.
All that you have to do is make sure that cuts are coming at the right time, shots aren’t lingering for too long, and the time-lapse parts are the right length. There are lots of examples online on how to properly edit a food video. Do some research and find out the best way to edit the type of video you’re making.
Having great videos is fine and dandy, but if people aren’t watching them, it was all for nothing. Here’s how to get your videos in the public consciousness.
Using the right tags for your videos will help the right people see them. If it’s a recipe for beginners, make sure that the word “beginner” is in the tag. If it’s a Christmas recipe, make sure that the word “Christmas” is included in the tags.
This type of optimization will help your videos stand out to the people that want to watch them. If you improperly tag videos, you’ll get a lot of partial views, but few return viewers.
When it comes to cooking videos, you don’t have to set things up very much. Keep your videos focused on the task at hand and you’ll see lots of return viewers. When people are learning how to cook, they just want instruction, not preambles or asides.
The quicker that you can teach people how to make a recipe, the happier that they’ll be watching your videos.
All the most popular food videos online have a culture surrounding them. This isn’t easy to do, but by creating a community around your videos, you can grow your audience quickly. How do you develop a community?
Create social media accounts and a website to help promote your food videos. Then, engage with your audience. People appreciate someone who creates great content and pays attention to the people paying attention to them.
Take suggestions from your audience, shout them out in the videos, and always try to entertain them as best you can. Once you’ve developed a community around your videos, all you’ll have to do is post and watch the views roll in.
Now that you know how to plan, create, and promote your food videos, you can get started. If you’re a great cook and teacher, start showing the world what you can do.
There’s nothing people love more than for their mouths to water from watching a great food video. And, there are no limits on where you can take your videos once you’ve got an audience. Get your equipment and a few friends to help you, and start making mouth-watering food videos today.
For help with video production and animation, visit Viva Media. We’re a Toronto-based production company that can help you with every step of the video production process.
Or view our portfolio to see how we can help you, too!
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy